/*
 * Page styles — journal/seo-metric-wrong-reasons
 * Source: _design-source/HTML Layout/kosh-blog-post.html
 * Shared header/footer styles live in ../components/.
 */
html{overflow-x:hidden;scroll-behavior:smooth;}

/* REVEAL */
.rv{opacity:0;transform:translateY(16px);transition:opacity .9s var(--ease),transform .9s var(--ease);}
.rv.in{opacity:1;transform:none;}
.d1{transition-delay:.1s;}.d2{transition-delay:.2s;}.d3{transition-delay:.3s;}
.d4{transition-delay:.4s;}.d5{transition-delay:.5s;}

.col{max-width:1200px;margin:0 auto;padding:0 72px;}
.eyebrow{color:var(--cr);margin-bottom:20px;}

/* ══ BREADCRUMB ══ */
.breadcrumb{
  padding:24px 0;
  border-bottom:1px solid var(--rul);}
.bc-inner{
  display:flex;align-items:center;gap:12px;
  font-size:12px;letter-spacing:.08em;text-transform:uppercase;color:var(--mid);}
.bc-sep{color:var(--rul);}
.bc-current{color:var(--ink);}

/* ══ ARTICLE HERO ══ */
.art-hero{
  padding:80px 0 0;
  border-bottom:1px solid var(--rul);}
.art-hero-inner{
  display:grid;
  grid-template-columns:1fr 360px;
  gap:80px;
  align-items:start;
  padding-bottom:72px;}

/* Left — headline block */
.art-cat{
  display:inline-block;
  font-size:12px;letter-spacing:.18em;text-transform:uppercase;
  color:var(--cr);border:1px solid var(--cr);
  padding:6px 16px;margin-bottom:28px;}
.art-hl{color:var(--ink);margin-bottom:32px;}
.art-hl em{font-style:italic;}
.art-deck{color:var(--mid);max-width:600px;margin-bottom:40px;font-style:italic;}

/* Meta row */
.art-meta-row{
  display:flex;align-items:center;gap:32px;
  padding-top:32px;
  border-top:1px solid var(--rul);}
.art-author{display:flex;align-items:center;gap:14px;}
.art-avatar{
  width:44px;height:44px;border-radius:50%;
  background:var(--snd);border:1px solid var(--rul);
  display:flex;align-items:center;justify-content:center;
  font-family:var(--serif);font-size:16px;color:var(--cr);
  flex-shrink:0;}
.art-author-info{;}
.art-author-name{font-size:14px;color:var(--ink);display:block;margin-bottom:2px;}
.art-author-role{font-size:12px;color:var(--mid);letter-spacing:.04em;}
.art-meta-divider{width:1px;height:32px;background:var(--rul);}
.art-meta-item{;}
.art-meta-label{font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--mid);display:block;margin-bottom:3px;}
.art-meta-val{font-size:14px;color:var(--ink);}

/* Right — sidebar summary */
.art-sidebar{
  border-left:1px solid var(--rul);
  padding-left:48px;
  position:sticky;top:88px;}
.sidebar-label{
  font-size:12px;letter-spacing:.22em;text-transform:uppercase;
  color:var(--mid);display:block;margin-bottom:20px;}
.sidebar-toc{;}
.toc-item{
  display:flex;align-items:flex-start;gap:14px;
  padding:14px 0;
  border-bottom:1px solid var(--rul);
  cursor:pointer;
  transition:color .2s;}
.toc-item:first-child{padding-top:0;}
.toc-item:last-child{border-bottom:none;}
.toc-item:hover .toc-text{color:var(--cr);}
.toc-n{
  font-family:var(--serif);font-size:14px;
  color:var(--mid);flex-shrink:0;width:20px;
  transition:color .2s;}
.toc-item:hover .toc-n{color:var(--cr);}
.toc-text{font-size:14px;color:var(--mid);line-height:1.5;transition:color .2s;}

/* Reading progress bar */
.progress-bar{
  position:fixed;top:calc(var(--k-header-h) + 1px);left:0;right:0;
  height:2px;background:var(--rul);z-index:501;}
.progress-fill{
  height:100%;background:var(--cr);width:0%;
  transition:width .1s linear;}

/* ══ ARTICLE BODY ══ */
.article-wrap{
  display:grid;
  grid-template-columns:1fr 360px;
  gap:80px;
  align-items:start;
  padding:72px 0;}

/* Prose */
.prose{max-width:680px;}

.prose h2{color:var(--ink);margin:56px 0 20px;padding-top:56px;border-top:1px solid var(--rul);}
.prose h2:first-child{margin-top:0;padding-top:0;border-top:none;}
.prose h2 em{color:var(--cr);}

.prose h3{color:var(--ink);margin:36px 0 14px;}

.prose p{
  font-size:17px;color:var(--mid);line-height:1.88;
  margin-bottom:24px;}
.prose p:last-child{margin-bottom:0;}
.prose p strong{color:var(--ink);font-weight:400;}
.prose p em{font-style:italic;}
.prose p a{color:var(--cr);border-bottom:1px solid rgba(20,18,16,.25);transition:border-color .2s;}
.prose p a:hover{border-color:var(--cr);}

/* Pull quote */
.pull-quote{
  margin:44px 0;
  padding:32px 36px;
  border-left:3px solid var(--cr);
  background:var(--snd);}
.pull-quote p{
  font-family:var(--serif);
  font-size:clamp(20px,2.4vw,28px);
  font-weight:300;font-style:italic;
  color:var(--ink);line-height:1.4;
  margin-bottom:0;}

/* Stat callout */
.stat-row{
  display:grid;
  grid-template-columns:repeat(3,1fr);
  border:1px solid var(--rul);
  margin:44px 0;}
.stat-cell{
  padding:28px 24px;
  border-right:1px solid var(--rul);}
.stat-cell:last-child{border-right:none;}
.stat-n{
  font-family:var(--serif);
  font-size:clamp(32px,4vw,52px);
  font-weight:300;color:var(--ink);
  display:block;margin-bottom:6px;line-height:1;}
.stat-n em{color:var(--cr);font-style:normal;}
.stat-l{font-size:13px;color:var(--mid);letter-spacing:.08em;line-height:1.5;}

/* Comparison table */
.compare-table{
  width:100%;border-collapse:collapse;
  margin:44px 0;font-size:14px;}
.compare-table th{
  font-size:12px;letter-spacing:.16em;text-transform:uppercase;
  color:var(--mid);font-weight:400;
  padding:14px 20px;border-bottom:2px solid var(--rul);
  text-align:left;}
.compare-table th:first-child{width:40%;}
.compare-table td{
  padding:16px 20px;
  border-bottom:1px solid var(--rul);
  color:var(--mid);line-height:1.6;
  vertical-align:top;}
.compare-table td:first-child{color:var(--ink);font-weight:400;}
.compare-table tr:last-child td{border-bottom:none;}
.compare-table tr:hover td{background:var(--snd);}
.tag-yes{color:#2a6e3f;font-size:12px;letter-spacing:.08em;text-transform:uppercase;}
.tag-no{color:var(--cr);font-size:12px;letter-spacing:.08em;text-transform:uppercase;}

/* Highlight box */
.highlight-box{
  margin:44px 0;
  padding:32px 36px;
  background:var(--dk);}
.highlight-box p{
  font-size:15px;color:var(--text-on-dark-2);line-height:1.78;margin-bottom:16px;}
.highlight-box p:last-child{margin-bottom:0;}
.prose .highlight-box strong,.highlight-box strong{color:#fff;font-weight:500;}
.highlight-box-label{
  font-size:12px;letter-spacing:.22em;text-transform:uppercase;
  color:var(--rs);display:block;margin-bottom:16px;}

/* Numbered list */
.prose ol{
  list-style:none;margin:32px 0;
  counter-reset:prose-counter;}
.prose ol li{
  counter-increment:prose-counter;
  display:flex;gap:20px;
  padding:20px 0;border-bottom:1px solid var(--rul);
  font-size:17px;color:var(--mid);line-height:1.7;}
.prose ol li:last-child{border-bottom:none;}
.prose ol li::before{
  content:counter(prose-counter);
  font-family:var(--serif);font-size:24px;font-weight:300;
  color:rgba(12,11,10,.12);flex-shrink:0;width:28px;line-height:1.2;}
.prose ol li strong{color:var(--ink);font-weight:400;}

/* Sticky article sidebar */
.art-sticky-sidebar{
  position:sticky;
  top:88px;}

/* Share strip */
.share-strip{
  margin-bottom:40px;}
.share-label{
  font-size:12px;letter-spacing:.22em;text-transform:uppercase;
  color:var(--mid);display:block;margin-bottom:16px;}
.share-btns{display:flex;flex-direction:column;gap:8px;}
.share-btn{
  display:flex;align-items:center;gap:12px;
  padding:12px 16px;border:1px solid var(--rul);
  font-size:13px;color:var(--mid);letter-spacing:.04em;
  cursor:pointer;background:none;font-family:var(--sans);
  transition:border-color .2s,color .2s;}
.share-btn:hover{border-color:var(--ink);color:var(--ink);}
.share-btn svg{width:14px;height:14px;flex-shrink:0;}

/* Related CTA card */
.sidebar-cta{
  padding:28px;
  background:var(--snd);
  margin-bottom:32px;}
.sidebar-cta-label{
  font-size:12px;letter-spacing:.2em;text-transform:uppercase;
  color:var(--cr);display:block;margin-bottom:14px;}
.sidebar-cta-hl{color:var(--ink);margin-bottom:12px;}
.sidebar-cta-hl em{color:var(--cr);}
.sidebar-cta-body{color:var(--mid);margin-bottom:20px;}
.sidebar-cta-link{
  font-size:12px;letter-spacing:.1em;text-transform:uppercase;
  color:var(--ink);display:inline-flex;align-items:center;gap:8px;
  transition:color .2s,gap .2s var(--ease);}
.sidebar-cta-link:hover{color:var(--cr);gap:14px;}
.sidebar-cta-link svg{width:11px;height:11px;}

/* Tags */
.sidebar-tags-label{
  font-size:12px;letter-spacing:.22em;text-transform:uppercase;
  color:var(--mid);display:block;margin-bottom:14px;}
.tag-list{display:flex;flex-wrap:wrap;gap:8px;}
.tag{
  font-size:12px;letter-spacing:.08em;text-transform:uppercase;
  color:var(--mid);border:1px solid var(--rul);
  padding:6px 14px;cursor:pointer;
  transition:border-color .2s,color .2s;}
.tag:hover{border-color:var(--cr);color:var(--cr);}

/* ══ AUTHOR BIO ══ */
.author-bio{
  padding:64px 0;
  border-top:1px solid var(--rul);
  border-bottom:1px solid var(--rul);}
.bio-inner{
  display:grid;
  grid-template-columns:72px 1fr;
  gap:32px;
  align-items:start;
  max-width:680px;}
.bio-avatar{
  width:72px;height:72px;border-radius:50%;
  background:var(--snd);border:1px solid var(--rul);
  display:flex;align-items:center;justify-content:center;
  font-family:var(--serif);font-size:24px;color:var(--cr);
  flex-shrink:0;}
.bio-name{
  font-family:var(--serif);font-size:22px;font-weight:300;
  color:var(--ink);margin-bottom:4px;}
.bio-role{font-size:13px;color:var(--mid);letter-spacing:.06em;margin-bottom:14px;}
.bio-text{color:var(--mid);}
.bio-links{display:flex;gap:20px;margin-top:16px;}
.bio-link{
  font-size:12px;letter-spacing:.1em;text-transform:uppercase;
  color:var(--mid);display:inline-flex;align-items:center;gap:6px;
  transition:color .2s;}
.bio-link:hover{color:var(--cr);}
.bio-link svg{width:11px;height:11px;}

/* ══ RELATED POSTS ══ */
.related{
  padding:80px 0;
  background:var(--snd);}
.related-hl{color:var(--ink);margin-bottom:48px;}
.related-hl em{color:var(--cr);}
.related-grid{
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:0;
  border:1px solid var(--rul);
  background:var(--k-sky);}
.rel-card{
  padding:36px 32px;
  border-right:1px solid var(--rul);
  cursor:pointer;
  transition:background .2s;}
.rel-card:last-child{border-right:none;}
.rel-card:hover{background:var(--snd);}
.rel-card:hover .rel-hl{color:var(--cr);}
.rel-cat{
  font-size:12px;letter-spacing:.16em;text-transform:uppercase;
  color:var(--mid);display:block;margin-bottom:14px;}
.rel-hl{color:var(--ink);margin-bottom:12px;transition:color .2s;}
.rel-meta{font-size:12px;color:var(--mid);}
.rel-read{
  font-size:12px;letter-spacing:.1em;text-transform:uppercase;
  color:var(--mid);display:inline-flex;align-items:center;gap:6px;
  margin-top:16px;transition:color .2s,gap .2s var(--ease);}
.rel-card:hover .rel-read{color:var(--cr);gap:10px;}
.rel-read svg{width:10px;height:10px;}

/* ══ CLOSING CTA ══ */
.cta-section{padding:100px 0;border-top:1px solid var(--rul);}
.cta-hl{color:var(--ink);margin-bottom:28px;}
.cta-hl em{font-style:italic;}
.cta-body{color:var(--mid);max-width:540px;margin-bottom:40px;}
.contact-strip{margin-top:48px;border-top:1px solid var(--rul);}
.cs-row{display:flex;align-items:center;gap:32px;padding:16px 0;border-bottom:1px solid var(--rul);max-width:480px;}
.cs-lbl{font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--mid);width:100px;flex-shrink:0;}
.cs-val{font-size:14px;color:var(--ink);}
.cs-val:hover{color:var(--cr);}

@media(max-width:960px){
  .art-hero-inner,.article-wrap{grid-template-columns:1fr;}
  .art-hero-inner > *,.article-wrap > *{min-width:0;}
  .art-meta-row{flex-wrap:wrap;gap:16px 28px;}
  .bio-inner{grid-template-columns:56px 1fr;gap:20px;}
  .bio-inner > *{min-width:0;}
  .bio-links{flex-wrap:wrap;gap:10px 20px;}
  .prose pre,.compare-table{max-width:100%;overflow-x:auto;display:block;}
  .art-hl{overflow-wrap:break-word;}
  .art-sidebar,.art-sticky-sidebar{position:static;border-left:none;padding-left:0;border-top:1px solid var(--rul);padding-top:40px;margin-top:40px;}
  .stat-row{grid-template-columns:1fr;}
  .stat-cell{border-right:none;border-bottom:1px solid var(--rul);}
  .stat-cell:last-child{border-bottom:none;}
  .related-grid{grid-template-columns:1fr;}
  .rel-card{border-right:none;border-bottom:1px solid var(--rul);}
  .col{padding-left:24px;padding-right:24px;}
  .compare-table{font-size:14px;}
  .compare-table th,.compare-table td{padding:12px 14px;}
}