/*
 * Page styles — capabilities/landing-pages
 * Source: _design-source/HTML Layout/kosh-landing-pages.html
 * Shared header/footer styles live in ../components/.
 */
html{overflow-x:hidden;scroll-behavior:smooth;}

.eyebrow{color:var(--cr);margin-bottom:20px;}
.rv{opacity:0;transform:translateY(18px);transition:opacity .9s var(--ease),transform .9s var(--ease);}
.rv.in{opacity:1;transform:none;}
.d1{transition-delay:.1s;}.d2{transition-delay:.2s;}.d3{transition-delay:.3s;}.d4{transition-delay:.4s;}
.arrow-link{display:inline-flex;align-items:center;gap:8px;font-size:12px;letter-spacing:.1em;text-transform:uppercase;padding-bottom:2px;border-bottom:1px solid rgba(12,11,10,.15);transition:gap .25s var(--ease),border-color .2s,color .2s;}
.arrow-link:hover{gap:16px;border-color:var(--cr);color:var(--cr);}
.arrow-link.lt{color:var(--text-on-dark-2);border-color:rgba(247,246,243,.2);}
.arrow-link.lt:hover{color:#fff;border-color:rgba(247,246,243,.6);}
.arrow-link svg{width:11px;height:11px;flex-shrink:0;}.section-white{padding:var(--section-y) 0;background:var(--k-sky);}.section-sand{padding:var(--section-y) 0;background:var(--snd);}.section-dark{padding:var(--section-y) 0;background:var(--dk);}
.section-hl{color:var(--ink);margin-bottom:28px;}
.section-hl em{font-style:italic;}
.section-hl.lt{color:#fff;}
.section-hl.lt em{color:var(--rs);}
.body-copy{color:var(--mid);margin-bottom:18px;max-width:640px;}
.body-copy strong{color:var(--ink);font-weight:400;}
.body-copy.lt{color:var(--text-on-dark-3);}
.body-copy.lt strong{color:rgba(247,246,243,.85);}/* ══════════════════════════════════════
   HERO — white
   Left: headline + CTA.
   Right: a landing page wireframe mockup
   — shows the anatomy of a high-
   converting page. Above-fold hero,
   social proof bar, benefit rows,
   CTA button. Instantly recognisable
   to anyone who runs paid campaigns.
══════════════════════════════════════ */
.hero{background:var(--k-sky);padding:clamp(64px,8vw,112px) 0 0;}
.hero-inner{display:grid;grid-template-columns:1fr 400px;gap:80px;align-items:end;}
.hero-hl{color:var(--ink);margin-bottom:36px;}
.hero-hl em{font-style:italic;}
.hero-sub{color:var(--mid);max-width:560px;margin-bottom:48px;}
.hero-sub strong{color:var(--ink);font-weight:400;}
.hero-cta-row{display:flex;align-items:center;gap:28px;flex-wrap:wrap;margin-bottom:80px;}
.hero-cta-note{font-size:14px;color:var(--text-tertiary);line-height:1.5;}

/* LP anatomy mockup */
.lp-card{border:1px solid var(--rul);background:var(--k-sky);align-self:flex-end;overflow:hidden;}
.lp-browser{height:24px;background:#f5f5f5;border-bottom:1px solid var(--rul);display:flex;align-items:center;padding:0 10px;gap:5px;}
.lp-dot{width:7px;height:7px;border-radius:50%;}
.lp-dot-r{background:#ff5f57;}
.lp-dot-y{background:#febc2e;}
.lp-dot-g{background:#28c840;}
/* Hero block */
.lp-hero-block{padding:20px 18px 16px;border-bottom:1px solid var(--rul);background:var(--dk);}
.lp-hero-tag{font-size:8px;letter-spacing:.18em;text-transform:uppercase;color:var(--rs);display:block;margin-bottom:6px;}
.lp-hero-hl{font-family:var(--serif);font-size:18px;font-weight:300;color:#fff;line-height:1.15;margin-bottom:8px;}
.lp-hero-sub{font-size:10px;color:var(--text-on-dark-3);line-height:1.55;margin-bottom:14px;}
.lp-hero-btn{display:inline-block;background:var(--cr);color:#fff;font-size:9px;letter-spacing:.1em;text-transform:uppercase;padding:7px 16px;}
.lp-hero-note{font-size:8px;color:var(--text-on-dark-3);margin-top:6px;}
/* Social proof bar */
.lp-proof{padding:10px 18px;border-bottom:1px solid var(--rul);background:var(--snd);display:flex;align-items:center;justify-content:space-between;}
.lp-proof-item{display:flex;flex-direction:column;align-items:center;}
.lp-proof-n{font-family:var(--serif);font-size:14px;font-weight:300;color:var(--ink);line-height:1;}
.lp-proof-n em{color:var(--cr);font-style:normal;}
.lp-proof-l{font-size:7px;letter-spacing:.1em;text-transform:uppercase;color:var(--mid);}
/* Benefits */
.lp-benefits{padding:0;}
.lp-benefit{display:flex;align-items:flex-start;gap:10px;padding:10px 18px;border-bottom:1px solid var(--rul);}
.lp-benefit-dot{width:16px;height:16px;border-radius:50%;background:rgba(22,163,74,.1);border:1px solid rgba(22,163,74,.2);display:flex;align-items:center;justify-content:center;flex-shrink:0;margin-top:1px;}
.lp-benefit-dot svg{width:7px;height:7px;color:#16a34a;}
.lp-benefit-text{font-size:10px;color:var(--mid);line-height:1.5;}
.lp-benefit-text strong{color:var(--ink);font-weight:400;}
/* Testimonial */
.lp-testimonial{padding:12px 18px;border-bottom:1px solid var(--rul);background:var(--snd);}
.lp-testi-quote{font-family:var(--serif);font-size:11px;font-style:italic;color:var(--ink);line-height:1.5;margin-bottom:6px;}
.lp-testi-attr{font-size:8px;letter-spacing:.08em;text-transform:uppercase;color:var(--mid);}
/* CTA block */
.lp-cta-block{padding:16px 18px;background:var(--ink);}
.lp-cta-hl{font-family:var(--serif);font-size:14px;font-weight:300;color:#fff;margin-bottom:4px;}
.lp-cta-sub{font-size:9px;color:var(--text-on-dark-3);margin-bottom:10px;}
.lp-cta-btn{display:inline-block;background:var(--cr);color:#fff;font-size:8px;letter-spacing:.1em;text-transform:uppercase;padding:7px 18px;}
/* Annotation labels */
.lp-annotation{font-size:7px;letter-spacing:.12em;text-transform:uppercase;color:var(--cr);padding:4px 18px;background:rgba(20,18,16,.04);border-bottom:1px solid rgba(20,18,16,.08);}

/* Stat strip */
.hero-stats{border-top:1px solid var(--rul);display:grid;grid-template-columns:repeat(4,1fr);margin-top:64px;}
.hs-cell{padding:28px 0;border-right:1px solid var(--rul);}
.hs-cell:last-child{border-right:none;}
.hs-n{font-family:var(--serif);font-size:clamp(28px,3.5vw,48px);font-weight:300;color:var(--ink);line-height:1;display:block;margin-bottom:5px;}
.hs-n em{color:var(--cr);font-style:normal;}
.hs-l{font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--mid);}

/* ══════════════════════════════════════
   THE CONVERSION PROBLEM — dark
══════════════════════════════════════ */
.prob-inner{display:grid;grid-template-columns:1fr 1fr;gap:80px;align-items:end;margin-bottom:56px;}
.prob-cells{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:rgba(247,246,243,.07);border:1px solid rgba(247,246,243,.07);}
.prob-cell{padding:44px 36px;transition:background .3s;}
.prob-cell:hover{background:rgba(247,246,243,.04);}
.pc-n{font-family:var(--serif);font-size:clamp(40px,5.5vw,72px);font-weight:300;color:#fff;line-height:1;display:block;margin-bottom:8px;}
.pc-n em{color:var(--rs);font-style:normal;}
.pc-label{font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--text-on-dark-3);display:block;margin-bottom:12px;}
.pc-title{font-family:var(--serif);font-size:clamp(17px,1.8vw,22px);font-weight:300;color:var(--text-on-dark-2);line-height:1.3;margin-bottom:10px;}
.pc-desc{color:var(--text-on-dark-3);}

/* ══════════════════════════════════════
   LANDING PAGE TYPES — white rows
══════════════════════════════════════ */
.type-rows{margin-top:56px;}
.type-row{display:grid;grid-template-columns:220px 1fr 260px;align-items:start;gap:56px;padding:40px 0;border-top:1px solid var(--rul);position:relative;transition:padding-left .3s var(--ease);}
.type-row:last-child{border-bottom:1px solid var(--rul);}
.type-row::before{content:'';position:absolute;left:0;top:0;bottom:0;width:2px;background:var(--cr);transform:scaleY(0);transform-origin:top;transition:transform .45s var(--ease);}
.type-row:hover{padding-left:14px;}
.type-row:hover::before{transform:scaleY(1);}
.type-tag{font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:var(--cr);display:block;margin-bottom:10px;}
.type-name{font-family:var(--serif);font-size:clamp(22px,2.5vw,34px);font-weight:300;color:var(--ink);letter-spacing:-.015em;line-height:1.1;}
.type-desc{color:var(--mid);}
.type-desc strong{color:var(--ink);font-weight:400;}
.type-list{display:flex;flex-direction:column;}
.type-item{font-size:13px;color:var(--mid);padding:8px 0;border-bottom:1px solid var(--rul);display:flex;align-items:flex-start;gap:8px;line-height:1.5;}
.type-item:first-child{border-top:1px solid var(--rul);}
.type-item::before{content:'';width:3px;height:1px;background:var(--cr);flex-shrink:0;margin-top:7px;opacity:.5;}

/* ══════════════════════════════════════
   ANATOMY OF A CONVERTING LP — sand
   Five elements, oversized numbers.
══════════════════════════════════════ */
.anatomy-rows{margin-top:56px;}
.anatomy-row{display:grid;grid-template-columns:1fr 1fr;gap:80px;align-items:start;padding:52px 0;border-top:1px solid var(--rul);}
.anatomy-row:last-child{border-bottom:1px solid var(--rul);}
.an-num{font-family:var(--serif);font-size:clamp(80px,12vw,160px);font-weight:300;color:rgba(12,11,10,.05);line-height:.85;letter-spacing:-.04em;display:block;margin-bottom:-8px;}
.an-name{font-family:var(--serif);font-size:clamp(26px,3vw,42px);font-weight:300;color:var(--ink);line-height:1.1;letter-spacing:-.02em;}
.an-name em{font-style:italic;color:var(--cr);}
.an-desc{color:var(--mid);margin-bottom:20px;}
.an-desc strong{color:var(--ink);font-weight:400;}
.an-tags{display:flex;flex-wrap:wrap;gap:6px;}
.an-tag{font-size:12px;letter-spacing:.08em;text-transform:uppercase;color:var(--mid);padding:5px 12px;border:1px solid var(--rul);}

/* ══════════════════════════════════════
   PLATFORMS — dark rows
══════════════════════════════════════ */
.plat-rows{margin-top:56px;}
.plat-row{display:grid;grid-template-columns:180px 1fr 1fr;align-items:start;gap:48px;padding:26px 0;border-top:1px solid rgba(247,246,243,.08);transition:padding-left .25s var(--ease);}
.plat-row:last-child{border-bottom:1px solid rgba(247,246,243,.08);}
.plat-row:hover{padding-left:8px;}
.plat-cat{font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:var(--text-on-dark-3);}
.plat-name{font-family:var(--serif);font-size:clamp(16px,1.8vw,22px);font-weight:300;color:#fff;}
.plat-note{font-size:14px;color:var(--text-on-dark-3);line-height:1.6;}

/* ══════════════════════════════════════
   TESTING METHODOLOGY — white
   Two column: items left, copy right
══════════════════════════════════════ */
.test-grid{display:grid;grid-template-columns:1fr 1fr;gap:80px;align-items:start;margin-top:56px;}
.test-items{display:flex;flex-direction:column;}
.test-item{display:grid;grid-template-columns:36px 1fr;gap:16px;align-items:start;padding:22px 0;border-top:1px solid var(--rul);}
.test-item:last-child{border-bottom:1px solid var(--rul);}
.test-n{font-family:var(--serif);font-size:28px;font-weight:300;color:rgba(12,11,10,.1);line-height:1;}
.test-name{font-size:15px;font-weight:400;color:var(--ink);margin-bottom:4px;}
.test-desc{color:var(--mid);}
.test-right{;}
.test-stat-row{display:flex;gap:40px;padding:36px 0;border-top:1px solid var(--rul);border-bottom:1px solid var(--rul);margin-bottom:32px;}
.test-stat-n{font-family:var(--serif);font-size:clamp(36px,5vw,56px);font-weight:300;color:var(--ink);line-height:1;display:block;margin-bottom:4px;}
.test-stat-n em{color:var(--cr);font-style:normal;}
.test-stat-l{font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--mid);}

/* ══════════════════════════════════════
   PROCESS — sand
══════════════════════════════════════ */
.proc-steps{margin-top:56px;}
.proc-step{display:grid;grid-template-columns:64px 1fr 1fr auto;align-items:center;gap:44px;padding:30px 0;border-top:1px solid var(--rul);position:relative;transition:padding-left .3s var(--ease);}
.proc-step:last-child{border-bottom:1px solid var(--rul);}
.proc-step::before{content:'';position:absolute;inset:0;background:linear-gradient(90deg,rgba(20,18,16,.05),transparent 50%);opacity:0;transition:opacity .35s;}
.proc-step:hover::before{opacity:1;}
.proc-step:hover{padding-left:10px;}
.proc-n{font-family:var(--serif);font-size:40px;font-weight:300;color:rgba(12,11,10,.1);line-height:1;transition:color .3s;}
.proc-step:hover .proc-n{color:rgba(12,11,10,.1);}
.proc-name{font-family:var(--serif);font-size:clamp(18px,2vw,26px);font-weight:300;color:var(--ink);}
.proc-desc{color:var(--mid);}
.proc-del{flex-shrink:0;text-align:right;}
.proc-del-label{font-size:9px;letter-spacing:.16em;text-transform:uppercase;color:var(--mid);display:block;margin-bottom:4px;}
.proc-del-val{font-size:12px;letter-spacing:.08em;text-transform:uppercase;color:var(--cr);padding:4px 10px;border:1px solid rgba(20,18,16,.2);}

/* ══════════════════════════════════════
   RESULTS — white
══════════════════════════════════════ */
.results-grid{display:grid;grid-template-columns:repeat(3,1fr);margin-top:56px;}
.result-cell{padding:48px 0;border-top:1px solid var(--rul);border-right:1px solid var(--rul);}
.result-cell:nth-child(3n){border-right:none;}
.result-n{font-family:var(--serif);font-size:clamp(44px,6vw,80px);font-weight:300;color:var(--ink);line-height:1;display:block;margin-bottom:6px;}
.result-n em{color:var(--cr);font-style:normal;}
.result-label{font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--mid);display:block;margin-bottom:10px;}
.result-desc{color:var(--mid);max-width:260px;}

/* ══════════════════════════════════════
   FOR WHO — sand
══════════════════════════════════════ */
.fw-rows{margin-top:56px;}
.fw-row{display:grid;grid-template-columns:240px 1fr auto;align-items:start;gap:56px;padding:40px 0;border-top:1px solid var(--rul);position:relative;transition:padding-left .3s var(--ease);}
.fw-row:last-child{border-bottom:1px solid var(--rul);}
.fw-row::before{content:'';position:absolute;left:0;top:0;bottom:0;width:2px;background:var(--cr);transform:scaleY(0);transform-origin:top;transition:transform .45s var(--ease);}
.fw-row:hover{padding-left:14px;}
.fw-row:hover::before{transform:scaleY(1);}
.fw-audience{font-size:12px;letter-spacing:.2em;text-transform:uppercase;color:var(--cr);display:block;margin-bottom:10px;}
.fw-title{font-family:var(--serif);font-size:clamp(22px,2.8vw,34px);font-weight:300;color:var(--ink);line-height:1.15;letter-spacing:-.015em;}
.fw-desc{color:var(--mid);margin-bottom:20px;}
.fw-desc strong{color:var(--ink);font-weight:400;}
.fw-list{display:flex;flex-direction:column;}
.fw-item{font-size:14px;color:var(--mid);padding:9px 0;border-bottom:1px solid var(--rul);display:flex;align-items:center;gap:8px;}
.fw-item:first-child{border-top:1px solid var(--rul);}
.fw-item::before{content:'';width:3px;height:1px;background:var(--cr);flex-shrink:0;opacity:.5;}

/* ── FAQ — dark ── */
.faq-items{margin-top:56px;}
.faq-item{border-top:1px solid rgba(247,246,243,.08);overflow:hidden;}
.faq-item:last-child{border-bottom:1px solid rgba(247,246,243,.08);}
.faq-q{display:flex;align-items:center;justify-content:space-between;padding:26px 0;gap:24px;cursor:pointer;font-family:var(--serif);font-style:italic;font-weight:300;font-size:clamp(18px,2vw,24px);color:rgba(247,246,243,.75);line-height:1.35;background:none;border:none;width:100%;text-align:left;transition:color .2s,padding-left .25s var(--ease);}
.faq-q:hover{color:#fff;padding-left:6px;}
.faq-icon{width:28px;height:28px;border-radius:50%;border:1px solid rgba(247,246,243,.12);display:flex;align-items:center;justify-content:center;flex-shrink:0;transition:background .25s,border-color .25s,transform .4s var(--ease);}
.faq-item.open .faq-icon{background:var(--cr);border-color:var(--cr);transform:rotate(45deg);}
.faq-icon svg{width:11px;height:11px;color:var(--text-on-dark-3);}
.faq-item.open .faq-icon svg{color:#fff;}
.faq-a{max-height:0;overflow:hidden;transition:max-height .5s var(--ease),padding .4s var(--ease);font-size:15px;color:var(--text-on-dark-3);line-height:1.78;}
.faq-a strong{color:rgba(247,246,243,.8);font-weight:400;}
.faq-item.open .faq-a{max-height:320px;padding-bottom:28px;}

/* ── CTA ── */
.cta-hl{color:var(--ink);margin-bottom:24px;}
.cta-hl em{font-style:italic;}
.cta-body{color:var(--mid);max-width:580px;margin-bottom:48px;}
.contact-strip{margin-top:64px;border-top:1px solid var(--rul);}
.cs-row{display:flex;align-items:center;justify-content:space-between;padding:18px 0;border-bottom:1px solid var(--rul);}
.cs-row:hover .cs-val{color:var(--cr);}
.cs-lbl{font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:var(--mid);}
.cs-val{font-size:15px;color:var(--ink);transition:color .2s;}

@media(max-width:960px){
    .hero-inner{grid-template-columns:1fr;}
  .lp-card{display:none;}
  .hero-stats{grid-template-columns:1fr 1fr;}
  .prob-inner{grid-template-columns:1fr;}
  .prob-cells{grid-template-columns:1fr 1fr;}
  .type-row{grid-template-columns:1fr;gap:20px;}
  .type-list{display:none;}
  .anatomy-row{grid-template-columns:1fr;gap:20px;}
  .plat-row{grid-template-columns:1fr 1fr;gap:20px;}
  .plat-note{display:none;}
  .test-grid{grid-template-columns:1fr;}
  .proc-step{grid-template-columns:44px 1fr;gap:20px;}
  .proc-desc,.proc-del{display:none;}
  .results-grid{grid-template-columns:1fr 1fr;}
  .result-cell:nth-child(2n){border-right:none;}
  .fw-row{grid-template-columns:1fr;gap:20px;}
  .fw-row > a{display:none;}
}
@media(prefers-reduced-motion:reduce){}