/*
 * Page styles — capabilities/marketing-operations
 * Source: _design-source/HTML Layout/kosh-marketing-ops.html
 * Shared header/footer styles live in ../components/.
 */
html{overflow-x:hidden;scroll-behavior:smooth;}

/* ── SHARED ── */
.eyebrow{color:var(--cr);margin-bottom:20px;}
.rv{opacity:0;transform:translateY(18px);transition:opacity .9s var(--ease),transform .9s var(--ease);}
.rv.in{opacity:1;transform:none;}
.d1{transition-delay:.1s;}.d2{transition-delay:.2s;}.d3{transition-delay:.3s;}.d4{transition-delay:.4s;}
.arrow-link{display:inline-flex;align-items:center;gap:8px;font-size:12px;letter-spacing:.1em;text-transform:uppercase;padding-bottom:2px;border-bottom:1px solid rgba(12,11,10,.15);transition:gap .25s var(--ease),border-color .2s,color .2s;}
.arrow-link:hover{gap:16px;border-color:var(--cr);color:var(--cr);}
.arrow-link.lt{color:var(--text-on-dark-2);border-color:rgba(247,246,243,.2);}
.arrow-link.lt:hover{color:#fff;border-color:rgba(247,246,243,.6);}
.arrow-link svg{width:11px;height:11px;flex-shrink:0;}/* ── SECTIONS ── */
.section-white{padding:var(--section-y) 0;background:var(--k-sky);}.section-sand{padding:var(--section-y) 0;background:var(--snd);}.section-dark{padding:var(--section-y) 0;background:var(--dk);}
.section-hl{color:var(--ink);margin-bottom:28px;}
.section-hl em{font-style:italic;}
.section-hl.lt{color:#fff;}
.section-hl.lt em{color:var(--rs);}
.body-copy{color:var(--mid);margin-bottom:18px;max-width:640px;}
.body-copy strong{color:var(--ink);font-weight:400;}
.body-copy.lt{color:var(--text-on-dark-3);}
.body-copy.lt strong{color:rgba(247,246,243,.85);}/* ══════════════════════════════════════
   HERO — white
   Left: headline + CTA.
   Right: a marketing ops dashboard
   mockup — pipeline funnel, attribution
   row, and automation status. Shows
   immediately what "good" looks like.
══════════════════════════════════════ */
.hero{background:var(--k-sky);padding:clamp(64px,8vw,112px) 0 0;}
.hero-inner{display:grid;grid-template-columns:1fr 420px;gap:80px;align-items:end;}
.hero-hl{color:var(--ink);margin-bottom:36px;}
.hero-hl em{font-style:italic;}
.hero-sub{color:var(--mid);max-width:560px;margin-bottom:48px;}
.hero-sub strong{color:var(--ink);font-weight:400;}
.hero-cta-row{display:flex;align-items:center;gap:28px;flex-wrap:wrap;margin-bottom:80px;}
.hero-cta-note{font-size:14px;color:var(--text-tertiary);line-height:1.5;}

/* Dashboard mockup */
.dash-card{border:1px solid var(--rul);background:var(--k-sky);align-self:flex-end;}
.dash-header{padding:12px 20px;border-bottom:1px solid var(--rul);display:flex;justify-content:space-between;align-items:center;}
.dash-title{font-size:10px;letter-spacing:.16em;text-transform:uppercase;color:var(--mid);}
.dash-live{display:flex;align-items:center;gap:6px;font-size:10px;color:#16a34a;}
.dash-live::before{content:'';width:6px;height:6px;border-radius:50%;background:#16a34a;flex-shrink:0;}
/* Funnel */
.dash-funnel{padding:20px;}
.funnel-label{font-size:9px;letter-spacing:.14em;text-transform:uppercase;color:var(--mid);margin-bottom:12px;display:block;}
.funnel-rows{display:flex;flex-direction:column;gap:6px;}
.funnel-row{display:flex;align-items:center;gap:10px;}
.funnel-bar-wrap{flex:1;height:20px;background:var(--snd);position:relative;overflow:hidden;}
.funnel-bar{height:100%;background:var(--ink);transition:width 1.2s var(--ease);}
.funnel-bar.cr{background:var(--cr);}
.funnel-row-label{font-size:11px;color:var(--mid);width:80px;flex-shrink:0;}
.funnel-row-val{font-size:11px;color:var(--ink);font-weight:400;width:36px;text-align:right;flex-shrink:0;}
/* Attribution */
.dash-attrib{padding:16px 20px;border-top:1px solid var(--rul);}
.attrib-label{font-size:9px;letter-spacing:.14em;text-transform:uppercase;color:var(--mid);margin-bottom:10px;display:block;}
.attrib-rows{display:flex;flex-direction:column;gap:5px;}
.attrib-row{display:flex;align-items:center;justify-content:space-between;font-size:11px;}
.attrib-source{color:var(--mid);}
.attrib-pct{color:var(--ink);font-weight:400;}
.attrib-pct.top{color:var(--cr);}
/* Automation status */
.dash-auto{padding:16px 20px;border-top:1px solid var(--rul);}
.auto-label{font-size:9px;letter-spacing:.14em;text-transform:uppercase;color:var(--mid);margin-bottom:10px;display:block;}
.auto-items{display:flex;flex-direction:column;gap:6px;}
.auto-item{display:flex;align-items:center;justify-content:space-between;}
.auto-name{font-size:11px;color:var(--mid);}
.auto-badge{font-size:9px;letter-spacing:.08em;text-transform:uppercase;padding:2px 8px;}
.auto-badge.on{background:rgba(22,163,74,.1);color:#16a34a;border:1px solid rgba(22,163,74,.2);}
.auto-badge.off{background:rgba(107,114,128,.08);color:var(--mid);border:1px solid var(--rul);}
.dash-footer{padding:10px 20px;border-top:1px solid var(--rul);background:var(--snd);}
.dash-footer-note{font-size:9px;letter-spacing:.1em;text-transform:uppercase;color:var(--mid);}

/* Stat strip */
.hero-stats{border-top:1px solid var(--rul);display:grid;grid-template-columns:repeat(4,1fr);margin-top:64px;}
.hs-cell{padding:28px 0;border-right:1px solid var(--rul);}
.hs-cell:last-child{border-right:none;}
.hs-n{font-family:var(--serif);font-size:clamp(28px,3.5vw,48px);font-weight:300;color:var(--ink);line-height:1;display:block;margin-bottom:5px;}
.hs-n em{color:var(--cr);font-style:normal;}
.hs-l{font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--mid);}

/* ══════════════════════════════════════
   THE PROBLEM — dark
   Marketing chaos is the norm.
══════════════════════════════════════ */
.prob-inner{display:grid;grid-template-columns:1fr 1fr;gap:80px;align-items:end;margin-bottom:56px;}
.prob-cells{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:rgba(247,246,243,.07);border:1px solid rgba(247,246,243,.07);}
.prob-cell{padding:44px 36px;transition:background .3s;}
.prob-cell:hover{background:rgba(247,246,243,.04);}
.pc-n{font-family:var(--serif);font-size:clamp(44px,6vw,72px);font-weight:300;color:#fff;line-height:1;display:block;margin-bottom:8px;}
.pc-n em{color:var(--rs);font-style:normal;}
.pc-label{font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--text-on-dark-3);display:block;margin-bottom:12px;}
.pc-title{font-family:var(--serif);font-size:clamp(17px,1.8vw,22px);font-weight:300;color:var(--text-on-dark-2);line-height:1.3;margin-bottom:10px;}
.pc-desc{color:var(--text-on-dark-3);}

/* ══════════════════════════════════════
   WHAT WE DO — white, editorial rows
══════════════════════════════════════ */
.svc-rows{margin-top:56px;}
.svc-row{display:grid;grid-template-columns:220px 1fr 260px;align-items:start;gap:56px;padding:40px 0;border-top:1px solid var(--rul);position:relative;transition:padding-left .3s var(--ease);}
.svc-row:last-child{border-bottom:1px solid var(--rul);}
.svc-row::before{content:'';position:absolute;left:0;top:0;bottom:0;width:2px;background:var(--cr);transform:scaleY(0);transform-origin:top;transition:transform .45s var(--ease);}
.svc-row:hover{padding-left:14px;}
.svc-row:hover::before{transform:scaleY(1);}
.svc-tag{font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:var(--cr);display:block;margin-bottom:10px;}
.svc-name{font-family:var(--serif);font-size:clamp(22px,2.5vw,34px);font-weight:300;color:var(--ink);letter-spacing:-.015em;line-height:1.1;}
.svc-desc{color:var(--mid);}
.svc-desc strong{color:var(--ink);font-weight:400;}
.svc-list{display:flex;flex-direction:column;}
.svc-item{font-size:13px;color:var(--mid);padding:8px 0;border-bottom:1px solid var(--rul);display:flex;align-items:flex-start;gap:8px;line-height:1.5;}
.svc-item:first-child{border-top:1px solid var(--rul);}
.svc-item::before{content:'';width:3px;height:1px;background:var(--cr);flex-shrink:0;margin-top:7px;opacity:.5;}

/* ══════════════════════════════════════
   STACK — sand
   Tools we work with. Big category
   labels, platform names in serif,
   usage note right.
══════════════════════════════════════ */
.stack-intro{display:grid;grid-template-columns:1fr 1fr;gap:80px;align-items:end;margin-bottom:56px;}
.stack-rows{display:flex;flex-direction:column;}
.stack-row{display:grid;grid-template-columns:180px 1fr 1fr;align-items:start;gap:48px;padding:28px 0;border-top:1px solid var(--rul);transition:padding-left .25s var(--ease);}
.stack-row:last-child{border-bottom:1px solid var(--rul);}
.stack-row:hover{padding-left:8px;}
.stack-cat{font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--mid);}
.stack-name{font-family:var(--serif);font-size:clamp(16px,1.8vw,24px);font-weight:300;color:var(--ink);}
.stack-note{font-size:14px;color:var(--mid);line-height:1.6;}

/* ══════════════════════════════════════
   REPORTING — dark
   What a good dashboard looks like.
   Three report types as dark cards.
══════════════════════════════════════ */
.report-cards{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:rgba(247,246,243,.07);border:1px solid rgba(247,246,243,.07);margin-top:56px;}
.report-card{padding:48px 40px;transition:background .3s;}
.report-card:hover{background:rgba(247,246,243,.04);}
.rc-type{font-size:12px;letter-spacing:.2em;text-transform:uppercase;color:var(--rs);display:block;margin-bottom:20px;}
.rc-name{font-family:var(--serif);font-size:clamp(22px,2.8vw,36px);font-weight:300;color:#fff;line-height:1.12;letter-spacing:-.015em;margin-bottom:16px;}
.rc-desc{color:var(--text-on-dark-3);margin-bottom:24px;}
.rc-metrics{display:flex;flex-direction:column;gap:0;}
.rc-metric{font-size:13px;color:var(--text-on-dark-3);padding:8px 0;border-bottom:1px solid rgba(247,246,243,.07);display:flex;align-items:center;gap:8px;}
.rc-metric:first-child{border-top:1px solid rgba(247,246,243,.07);}
.rc-metric::before{content:'';width:3px;height:1px;background:var(--rs);flex-shrink:0;opacity:.5;}

/* ══════════════════════════════════════
   PROCESS — sand, numbered phases
══════════════════════════════════════ */
.process-steps{margin-top:56px;}
.process-step{display:grid;grid-template-columns:1fr 1fr;gap:80px;align-items:start;padding:56px 0;border-top:1px solid var(--rul);}
.process-step:last-child{border-bottom:1px solid var(--rul);}
.ps-num{font-family:var(--serif);font-size:clamp(80px,12vw,160px);font-weight:300;color:rgba(12,11,10,.05);line-height:.85;letter-spacing:-.04em;display:block;margin-bottom:-8px;}
.ps-name{font-family:var(--serif);font-size:clamp(26px,3vw,42px);font-weight:300;color:var(--ink);line-height:1.1;letter-spacing:-.02em;}
.ps-name em{font-style:italic;color:var(--cr);}
.ps-desc{color:var(--mid);margin-bottom:20px;}
.ps-desc strong{color:var(--ink);font-weight:400;}
.ps-outputs{display:flex;flex-wrap:wrap;gap:6px;}
.ps-tag{font-size:12px;letter-spacing:.08em;text-transform:uppercase;color:var(--mid);padding:5px 12px;border:1px solid var(--rul);}

/* ══════════════════════════════════════
   RESULTS — white
══════════════════════════════════════ */
.results-grid{display:grid;grid-template-columns:repeat(3,1fr);margin-top:56px;}
.result-cell{padding:48px 0;border-top:1px solid var(--rul);border-right:1px solid var(--rul);}
.result-cell:nth-child(3n){border-right:none;}
.result-n{font-family:var(--serif);font-size:clamp(44px,6vw,80px);font-weight:300;color:var(--ink);line-height:1;display:block;margin-bottom:6px;}
.result-n em{color:var(--cr);font-style:normal;}
.result-label{font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--mid);display:block;margin-bottom:10px;}
.result-desc{color:var(--mid);max-width:260px;}

/* ══════════════════════════════════════
   FOR WHO — sand
══════════════════════════════════════ */
.fw-rows{margin-top:56px;}
.fw-row{display:grid;grid-template-columns:240px 1fr auto;align-items:start;gap:56px;padding:40px 0;border-top:1px solid var(--rul);position:relative;transition:padding-left .3s var(--ease);}
.fw-row:last-child{border-bottom:1px solid var(--rul);}
.fw-row::before{content:'';position:absolute;left:0;top:0;bottom:0;width:2px;background:var(--cr);transform:scaleY(0);transform-origin:top;transition:transform .45s var(--ease);}
.fw-row:hover{padding-left:14px;}
.fw-row:hover::before{transform:scaleY(1);}
.fw-audience{font-size:12px;letter-spacing:.2em;text-transform:uppercase;color:var(--cr);display:block;margin-bottom:10px;}
.fw-title{font-family:var(--serif);font-size:clamp(22px,2.8vw,34px);font-weight:300;color:var(--ink);line-height:1.15;letter-spacing:-.015em;}
.fw-desc{color:var(--mid);margin-bottom:20px;}
.fw-desc strong{color:var(--ink);font-weight:400;}
.fw-list{display:flex;flex-direction:column;}
.fw-item{font-size:14px;color:var(--mid);padding:9px 0;border-bottom:1px solid var(--rul);display:flex;align-items:center;gap:8px;}
.fw-item:first-child{border-top:1px solid var(--rul);}
.fw-item::before{content:'';width:3px;height:1px;background:var(--cr);flex-shrink:0;opacity:.5;}

/* ── FAQ — dark ── */
.faq-items{margin-top:56px;}
.faq-item{border-top:1px solid rgba(247,246,243,.08);overflow:hidden;}
.faq-item:last-child{border-bottom:1px solid rgba(247,246,243,.08);}
.faq-q{display:flex;align-items:center;justify-content:space-between;padding:26px 0;gap:24px;cursor:pointer;font-family:var(--serif);font-style:italic;font-weight:300;font-size:clamp(18px,2vw,24px);color:rgba(247,246,243,.75);line-height:1.35;background:none;border:none;width:100%;text-align:left;transition:color .2s,padding-left .25s var(--ease);}
.faq-q:hover{color:#fff;padding-left:6px;}
.faq-icon{width:28px;height:28px;border-radius:50%;border:1px solid rgba(247,246,243,.12);display:flex;align-items:center;justify-content:center;flex-shrink:0;transition:background .25s,border-color .25s,transform .4s var(--ease);}
.faq-item.open .faq-icon{background:var(--cr);border-color:var(--cr);transform:rotate(45deg);}
.faq-icon svg{width:11px;height:11px;color:var(--text-on-dark-3);}
.faq-item.open .faq-icon svg{color:#fff;}
.faq-a{max-height:0;overflow:hidden;transition:max-height .5s var(--ease),padding .4s var(--ease);font-size:15px;color:var(--text-on-dark-3);line-height:1.78;}
.faq-a strong{color:rgba(247,246,243,.8);font-weight:400;}
.faq-item.open .faq-a{max-height:320px;padding-bottom:28px;}

/* ── CTA ── */
.cta-hl{color:var(--ink);margin-bottom:24px;}
.cta-hl em{font-style:italic;}
.cta-body{color:var(--mid);max-width:580px;margin-bottom:48px;}
.contact-strip{margin-top:64px;border-top:1px solid var(--rul);}
.cs-row{display:flex;align-items:center;justify-content:space-between;padding:18px 0;border-bottom:1px solid var(--rul);}
.cs-row:hover .cs-val{color:var(--cr);}
.cs-lbl{font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:var(--mid);}
.cs-val{font-size:15px;color:var(--ink);transition:color .2s;}

@media(max-width:960px){
    .hero-inner{grid-template-columns:1fr;}
  .dash-card{display:none;}
  .hero-stats{grid-template-columns:1fr 1fr;}
  .prob-inner{grid-template-columns:1fr;}
  .prob-cells{grid-template-columns:1fr 1fr;}
  .svc-row{grid-template-columns:1fr;gap:20px;}
  .svc-list{display:none;}
  .stack-intro{grid-template-columns:1fr;}
  .stack-row{grid-template-columns:1fr 1fr;gap:20px;}
  .stack-note{display:none;}
  .report-cards{grid-template-columns:1fr;}
  .process-step{grid-template-columns:1fr;gap:20px;}
  .results-grid{grid-template-columns:1fr 1fr;}
  .result-cell:nth-child(2n){border-right:none;}
  .fw-row{grid-template-columns:1fr;gap:20px;}
  .fw-row > a{display:none;}
}
@media(prefers-reduced-motion:reduce){}