/*
 * Page styles — capabilities/marketing-strategy
 * Source: _design-source/HTML Layout/kosh-marketing-strategy.html
 * Shared header/footer styles live in ../components/.
 */
html{overflow-x:hidden;scroll-behavior:smooth;}

/* ── SHARED ── */
.eyebrow{color:var(--cr);margin-bottom:20px;}
.rv{opacity:0;transform:translateY(18px);transition:opacity .9s var(--ease),transform .9s var(--ease);}
.rv.in{opacity:1;transform:none;}
.d1{transition-delay:.1s;}.d2{transition-delay:.2s;}.d3{transition-delay:.3s;}.d4{transition-delay:.4s;}
.arrow-link{display:inline-flex;align-items:center;gap:8px;font-size:12px;letter-spacing:.1em;text-transform:uppercase;padding-bottom:2px;border-bottom:1px solid rgba(12,11,10,.15);transition:gap .25s var(--ease),border-color .2s,color .2s;}
.arrow-link:hover{gap:16px;border-color:var(--cr);color:var(--cr);}
.arrow-link.lt{color:var(--text-on-dark-2);border-color:rgba(247,246,243,.2);}
.arrow-link.lt:hover{color:rgba(247,246,243,1);border-color:rgba(247,246,243,.6);}
.arrow-link svg{width:11px;height:11px;flex-shrink:0;}/* ── SECTION RHYTHM ── */
.section-white{padding:var(--section-y) 0;background:var(--k-sky);}.section-sand{padding:var(--section-y) 0;background:var(--snd);}.section-dark{padding:var(--section-y) 0;background:var(--dk);}

.section-hl{color:var(--ink);margin-bottom:28px;}
.section-hl em{font-style:italic;}
.section-hl.lt{color:#fff;}
.section-hl.lt em{color:var(--rs);}
.body-copy{color:var(--mid);margin-bottom:18px;max-width:640px;}
.body-copy strong{color:var(--ink);font-weight:400;}
.body-copy.lt{color:var(--text-on-dark-3);}
.body-copy.lt strong{color:rgba(247,246,243,.85);}/* ── HERO ── pure white ── */
.hero{background:var(--k-sky);padding:clamp(64px,8vw,112px) 0 0;}
.hero-hl{color:var(--ink);margin-bottom:36px;}
.hero-hl em{font-style:italic;}
.hero-sub{color:var(--mid);max-width:580px;margin-bottom:48px;}
.hero-sub strong{color:var(--ink);font-weight:400;}
.hero-cta-row{display:flex;align-items:center;gap:28px;flex-wrap:wrap;margin-bottom:80px;}
.hero-cta-note{font-size:14px;color:var(--text-tertiary);line-height:1.5;}
.hero-stats{border-top:1px solid var(--rul);display:grid;grid-template-columns:repeat(3,1fr);}
.hs-cell{padding:28px 0;border-right:1px solid var(--rul);}
.hs-cell:last-child{border-right:none;}
.hs-n{font-family:var(--serif);font-size:clamp(32px,4vw,52px);font-weight:300;color:var(--ink);line-height:1;display:block;margin-bottom:5px;}
.hs-n em{color:var(--cr);font-style:normal;}
.hs-l{font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--mid);}

/* ── PROBLEM — dark ── */
.problem-inner{display:grid;grid-template-columns:1fr 1fr;gap:80px;align-items:end;margin-bottom:64px;}
.truth-cards{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:rgba(247,246,243,.07);border:1px solid rgba(247,246,243,.07);}
.truth-card{padding:44px 36px;transition:background .3s;}
.truth-card:hover{background:rgba(247,246,243,.04);}
.truth-icon{font-family:var(--serif);font-size:52px;font-weight:300;color:var(--cr);opacity:.4;line-height:1;margin-bottom:16px;display:block;}
.truth-label{font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--text-on-dark-3);display:block;margin-bottom:10px;}
.truth-hl{font-family:var(--serif);font-size:clamp(20px,2vw,28px);font-weight:300;color:#fff;line-height:1.25;margin-bottom:10px;}
.truth-desc{color:var(--text-on-dark-3);}

/* ── WHAT WE DO — white, editorial rows ── */
.service-rows{margin-top:56px;}
.service-row{
  display:grid;grid-template-columns:220px 1fr 240px;
  align-items:start;gap:56px;
  padding:40px 0;border-top:1px solid var(--rul);
  position:relative;transition:padding-left .3s var(--ease);}
.service-row:last-child{border-bottom:1px solid var(--rul);}
.service-row::before{
  content:'';position:absolute;left:0;top:0;bottom:0;
  width:2px;background:var(--cr);
  transform:scaleY(0);transform-origin:top;
  transition:transform .45s var(--ease);}
.service-row:hover{padding-left:14px;}
.service-row:hover::before{transform:scaleY(1);}
.svc-tag{font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:var(--cr);display:block;margin-bottom:10px;}
.svc-name{font-family:var(--serif);font-size:clamp(24px,2.8vw,36px);font-weight:300;color:var(--ink);letter-spacing:-.015em;line-height:1.1;}
.svc-desc{color:var(--mid);}
.svc-desc strong{color:var(--ink);font-weight:400;}
.svc-items{display:flex;flex-direction:column;}
.svc-item{font-size:14px;color:var(--mid);padding:9px 0;border-bottom:1px solid var(--rul);display:flex;align-items:center;gap:8px;}
.svc-item:first-child{border-top:1px solid var(--rul);}
.svc-item::before{content:'';width:3px;height:1px;background:var(--cr);flex-shrink:0;opacity:.5;}

/* ── METHODOLOGY — sand ── */
.method-steps{margin-top:56px;}
.method-step{
  display:grid;grid-template-columns:1fr 1fr;
  gap:80px;align-items:start;
  padding:60px 0;border-top:1px solid var(--rul);
  position:relative;}
.method-step:last-child{border-bottom:1px solid var(--rul);}
.ms-number{font-family:var(--serif);font-size:clamp(80px,12vw,160px);font-weight:300;color:rgba(12,11,10,.05);line-height:.85;letter-spacing:-.04em;display:block;margin-bottom:-8px;}
.ms-name{font-family:var(--serif);font-size:clamp(30px,3.5vw,48px);font-weight:300;color:var(--ink);line-height:1.08;letter-spacing:-.02em;}
.ms-name em{font-style:italic;color:var(--cr);}
.ms-desc{color:var(--mid);margin-bottom:20px;}
.ms-desc strong{color:var(--ink);font-weight:400;}
.ms-outputs{display:flex;flex-wrap:wrap;gap:6px;}
.ms-tag{font-size:12px;letter-spacing:.08em;text-transform:uppercase;color:var(--mid);padding:5px 12px;border:1px solid var(--rul);}

/* ── ENGAGEMENT — dark ── */
.eng-grid{display:grid;grid-template-columns:1fr 1fr;gap:1px;background:rgba(247,246,243,.07);border:1px solid rgba(247,246,243,.07);margin-top:56px;}
.eng-card{padding:52px 44px;transition:background .3s;}
.eng-card:hover{background:rgba(247,246,243,.04);}
.eng-type{font-size:12px;letter-spacing:.2em;text-transform:uppercase;color:var(--rs);display:block;margin-bottom:20px;}
.eng-name{font-family:var(--serif);font-size:clamp(28px,3vw,42px);font-weight:300;color:#fff;line-height:1.12;letter-spacing:-.015em;margin-bottom:20px;}
.eng-desc{color:var(--text-on-dark-3);margin-bottom:28px;}
.eng-items{display:flex;flex-direction:column;}
.eng-item{font-size:14px;color:var(--text-on-dark-3);padding:10px 0;border-bottom:1px solid rgba(247,246,243,.07);display:flex;align-items:center;gap:8px;}
.eng-item:first-child{border-top:1px solid rgba(247,246,243,.07);}
.eng-item::before{content:'';width:3px;height:1px;background:var(--rs);flex-shrink:0;opacity:.5;}
.eng-footer{margin-top:24px;font-size:12px;letter-spacing:.08em;text-transform:uppercase;color:var(--text-on-dark-3);}

/* ── WHO — sand, two-row ── */
.fw-rows{margin-top:56px;}
.fw-row{
  display:grid;grid-template-columns:240px 1fr auto;
  align-items:start;gap:56px;
  padding:40px 0;border-top:1px solid var(--rul);
  position:relative;transition:padding-left .3s var(--ease);}
.fw-row:last-child{border-bottom:1px solid var(--rul);}
.fw-row::before{
  content:'';position:absolute;left:0;top:0;bottom:0;
  width:2px;background:var(--cr);
  transform:scaleY(0);transform-origin:top;
  transition:transform .45s var(--ease);}
.fw-row:hover{padding-left:14px;}
.fw-row:hover::before{transform:scaleY(1);}
.fw-audience{font-size:12px;letter-spacing:.2em;text-transform:uppercase;color:var(--cr);display:block;margin-bottom:10px;}
.fw-title{font-family:var(--serif);font-size:clamp(22px,2.8vw,34px);font-weight:300;color:var(--ink);line-height:1.15;letter-spacing:-.015em;}
.fw-desc{color:var(--mid);margin-bottom:20px;}
.fw-desc strong{color:var(--ink);font-weight:400;}
.fw-list{display:flex;flex-direction:column;}
.fw-item{font-size:14px;color:var(--mid);padding:9px 0;border-bottom:1px solid var(--rul);display:flex;align-items:center;gap:8px;}
.fw-item:first-child{border-top:1px solid var(--rul);}
.fw-item::before{content:'';width:3px;height:1px;background:var(--cr);flex-shrink:0;opacity:.5;}

/* ── RESULTS — white ── */
.results-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:0;margin-top:56px;}
.result-cell{padding:48px 0;border-top:1px solid var(--rul);border-right:1px solid var(--rul);}
.result-cell:nth-child(3n){border-right:none;}
.result-cell:nth-child(4),.result-cell:nth-child(5),.result-cell:nth-child(6){padding-right:40px;}
.result-n{font-family:var(--serif);font-size:clamp(44px,6vw,80px);font-weight:300;color:var(--ink);line-height:1;display:block;margin-bottom:6px;}
.result-n em{color:var(--cr);font-style:normal;}
.result-label{font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--mid);display:block;margin-bottom:10px;}
.result-desc{color:var(--mid);max-width:260px;}

/* ── FAQ — dark ── */
.faq-items{margin-top:56px;}
.faq-item{border-top:1px solid rgba(247,246,243,.08);overflow:hidden;}
.faq-item:last-child{border-bottom:1px solid rgba(247,246,243,.08);}
.faq-q{
  display:flex;align-items:center;justify-content:space-between;
  padding:26px 0;gap:24px;cursor:pointer;
  font-family:var(--serif);font-style:italic;font-weight:300;
  font-size:clamp(18px,2vw,24px);color:rgba(247,246,243,.75);
  line-height:1.35;background:none;border:none;width:100%;text-align:left;
  transition:color .2s,padding-left .25s var(--ease);}
.faq-q:hover{color:#fff;padding-left:6px;}
.faq-icon{width:28px;height:28px;border-radius:50%;border:1px solid rgba(247,246,243,.12);display:flex;align-items:center;justify-content:center;flex-shrink:0;transition:background .25s,border-color .25s,transform .4s var(--ease);}
.faq-item.open .faq-icon{background:var(--cr);border-color:var(--cr);transform:rotate(45deg);}
.faq-icon svg{width:11px;height:11px;color:var(--text-on-dark-3);}
.faq-item.open .faq-icon svg{color:#fff;}
.faq-a{max-height:0;overflow:hidden;transition:max-height .5s var(--ease),padding .4s var(--ease);font-size:15px;color:var(--text-on-dark-3);line-height:1.78;}
.faq-a strong{color:rgba(247,246,243,.8);font-weight:400;}
.faq-item.open .faq-a{max-height:300px;padding-bottom:28px;}

/* ── CTA CLOSE — white ── */
.cta-hl{color:var(--ink);margin-bottom:24px;}
.cta-hl em{font-style:italic;}
.cta-body{color:var(--mid);max-width:580px;margin-bottom:48px;}
.contact-strip{margin-top:64px;border-top:1px solid var(--rul);}
.cs-row{display:flex;align-items:center;justify-content:space-between;padding:18px 0;border-bottom:1px solid var(--rul);}
.cs-row:hover .cs-val{color:var(--cr);}
.cs-lbl{font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:var(--mid);}
.cs-val{font-size:15px;color:var(--ink);transition:color .2s;}

@media(max-width:900px){
    .problem-inner,.eng-grid{grid-template-columns:1fr;}
  .truth-cards{grid-template-columns:1fr 1fr;}
  .service-row,.fw-row{grid-template-columns:1fr;gap:24px;}
  .svc-items,.fw-row > a{display:none;}
  .method-step{grid-template-columns:1fr;gap:20px;}
  .results-grid{grid-template-columns:1fr 1fr;}
  .result-cell:nth-child(2n){border-right:none;}
}
@media(prefers-reduced-motion:reduce){}