/*
 * Page styles — capabilities/performance-marketing (v3 — redesigned)
 * All section-level layout. Design tokens live in design-system.css.
 */

html { overflow-x: hidden; scroll-behavior: smooth; }

/* ── REVEAL ANIMATION (supports both .rv and .pv) ── */
.rv, .pv {
  opacity: 0;
  transform: translateY(16px);
  transition: opacity .9s cubic-bezier(.16,1,.3,1), transform .9s cubic-bezier(.16,1,.3,1);
}
.rv.in, .pv.in {
  opacity: 1 !important;
  transform: none !important;
}
.rv.d1, .pv.d1 { transition-delay: .10s; }
.rv.d2, .pv.d2 { transition-delay: .20s; }
.rv.d3, .pv.d3 { transition-delay: .30s; }
.rv.d4, .pv.d4 { transition-delay: .40s; }
@media (prefers-reduced-motion: reduce) {
  .rv, .pv { opacity: 1 !important; transform: none !important; }
}


/* ── SHARED SECTION TYPOGRAPHY ── */
.pm-section__hl {
  color: var(--text-primary);
  margin-bottom: 20px;
  font-family: var(--font-heading);
  font-size: clamp(28px, 3vw, 42px);
  font-weight: 400;
  line-height: 1.12;
  letter-spacing: -.015em;
}
.pm-section__hl em { font-style: italic; }
.pm-section__body {
  color: var(--text-secondary);
  font-size: clamp(15px, 1.1vw, 17px);
  line-height: 1.7;
  max-width: 560px;
  margin-bottom: 16px;
}
.pm-section__body:last-of-type { margin-bottom: 0; }

/* ── SHARED SECTION SPACING ── */
.pm-section {
  padding: var(--section-y) 0;
  border-bottom: 1px solid var(--line);
}

/* ── EYEBROW ── */
.pm-hero .eyebrow,
.pm-what .eyebrow,
.pm-diff .eyebrow,
.pm-process .eyebrow,
.pm-results .eyebrow,
.pm-no-guess .eyebrow,
.pm-faq .eyebrow {
  color: var(--color-secondary);
  display: block;
  margin-bottom: 18px;
  font-size: var(--fs-label);
  letter-spacing: .1em;
  text-transform: uppercase;
  font-family: var(--font-body);
}

/* ══════════════════════════════════════════════
   01. HERO
══════════════════════════════════════════════ */
.pm-hero {
  padding: clamp(88px, 11vw, 144px) 0 clamp(72px, 9vw, 120px);
  border-bottom: 1px solid var(--line);
  background: var(--bg-page);
}

.pm-hero__hl {
  font-family: var(--font-heading);
  font-size: clamp(40px, 5vw, 70px);
  font-weight: 400;
  line-height: 1.08;
  letter-spacing: -.02em;
  color: var(--text-primary);
  margin-bottom: 24px;
  max-width: 700px;
}

.pm-hero__body {
  color: var(--text-secondary);
  font-size: clamp(16px, 1.2vw, 19px);
  line-height: 1.7;
  max-width: 560px;
  margin-bottom: 28px;
}

.pm-hero__platforms {
  display: flex;
  align-items: center;
  gap: 12px;
  margin-bottom: 36px;
}
.pm-platform-label {
  font-size: 13px;
  font-weight: 500;
  letter-spacing: .06em;
  color: var(--text-tertiary);
  text-transform: uppercase;
}
.pm-platform-sep {
  color: var(--line);
  font-size: 16px;
  line-height: 1;
}

.pm-hero__cta {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-size: 13px;
  font-weight: 500;
  letter-spacing: .08em;
  text-transform: uppercase;
  color: var(--text-primary);
  border-bottom: 1.5px solid var(--text-primary);
  padding-bottom: 3px;
  transition: color .2s, border-color .2s, gap .2s var(--ease);
}
.pm-hero__cta:hover { color: var(--color-secondary); border-color: var(--color-secondary); gap: 14px; }
.pm-hero__cta svg { width: 14px; height: 14px; }

/* ══════════════════════════════════════════════
   02. EVERY CAMPAIGN HAS A JOB
══════════════════════════════════════════════ */
.pm-more { background: var(--bg-sand); }
.pm-more__grid {
  display: grid;
  grid-template-columns: 1fr 1.1fr;
  gap: clamp(40px, 5vw, 80px);
  align-items: start;
}

/* Principles list */
.pm-principles { display: flex; flex-direction: column; }
.pm-principle {
  display: grid;
  grid-template-columns: 44px 1fr;
  gap: 20px;
  align-items: start;
  padding: 22px 0;
  border-bottom: 1px solid rgba(20,18,16,.10);
}
.pm-principle:first-child { border-top: 1px solid rgba(20,18,16,.10); }
.pm-principle__num {
  font-family: var(--font-heading);
  font-size: 24px;
  font-weight: 300;
  color: rgba(20,18,16,.15);
  line-height: 1.2;
  transition: color .3s;
}
.pm-principle:hover .pm-principle__num { color: var(--color-secondary); }
.pm-principle__title {
  display: block;
  font-size: 15px;
  font-weight: 500;
  color: var(--text-primary);
  margin-bottom: 4px;
}
.pm-principle__content p {
  font-size: 14px;
  color: var(--text-secondary);
  line-height: 1.65;
}

/* ══════════════════════════════════════════════
   03. WHAT WE DO — PLATFORM ROWS
══════════════════════════════════════════════ */
.pm-what { background: var(--bg-page); }
.pm-what__intro {
  margin-bottom: 52px;
}
.pm-what__sub { max-width: 640px; }

.pm-platform-rows { display: flex; flex-direction: column; border-top: 1px solid var(--line); }

.pm-platform-row {
  display: grid;
  grid-template-columns: 52px 1fr auto;
  gap: 28px;
  align-items: start;
  padding: 28px 0;
  border-bottom: 1px solid var(--line);
  transition: padding-left .3s var(--ease);
  cursor: default;
  position: relative;
}
.pm-platform-row::before {
  content: '';
  position: absolute;
  left: 0; top: 0; bottom: 0;
  width: 2px;
  background: var(--color-secondary);
  transform: scaleY(0);
  transform-origin: top;
  transition: transform .4s var(--ease);
}
.pm-platform-row:hover { padding-left: 14px; }
.pm-platform-row:hover::before { transform: scaleY(1); }
.pm-platform-row__num {
  font-family: var(--font-heading);
  font-size: 28px;
  font-weight: 300;
  color: rgba(20,18,16,.15);
  line-height: 1;
  padding-top: 2px;
  transition: color .3s;
}
.pm-platform-row:hover .pm-platform-row__num { color: var(--color-secondary); }
.pm-platform-row__name {
  font-size: clamp(16px, 1.2vw, 18px);
  font-weight: 500;
  color: var(--text-primary);
  margin-bottom: 6px;
  transition: color .3s;
}
.pm-platform-row:hover .pm-platform-row__name { color: var(--color-secondary); }
.pm-platform-row__desc {
  font-size: 14px;
  color: var(--text-secondary);
  line-height: 1.65;
  max-width: 480px;
}
.pm-platform-row__tags {
  font-size: 12px;
  letter-spacing: .05em;
  color: var(--text-tertiary);
  white-space: nowrap;
  text-align: right;
  padding-top: 3px;
  max-width: 220px;
  line-height: 1.5;
}

/* ══════════════════════════════════════════════
   04. THE DIFFERENCE — DARK SECTION
══════════════════════════════════════════════ */
.inner main > section.pm-diff,
.pm-diff {
  background: var(--bg-dark) !important;
  background-color: var(--bg-dark) !important;
  border-bottom: 1px solid rgba(255,255,255,.06);
}
.pm-diff__grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(40px, 5vw, 80px);
  align-items: start;
}
.pm-diff .eyebrow { color: var(--color-tertiary) !important; }
.pm-diff .pm-section__hl,
.pm-diff h2 { color: #FFFFFF !important; }
.pm-diff .pm-section__body { color: var(--text-on-dark-3) !important; max-width: none; }

.pm-diff__pillars {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1px;
  background: rgba(255,255,255,.08);
  border: 1px solid rgba(255,255,255,.08);
}
.pm-pillar {
  background: var(--bg-dark) !important;
  padding: 28px 24px;
  transition: background .25s;
}
.pm-pillar:hover { background: #1C1A18 !important; }
.pm-pillar__label {
  display: block;
  font-size: 11px;
  font-weight: 500;
  letter-spacing: .14em;
  text-transform: uppercase;
  color: var(--color-tertiary) !important;
  margin-bottom: 10px;
}
.pm-pillar__body {
  font-size: 14px;
  color: var(--text-on-dark-3) !important;
  line-height: 1.65;
}

/* ══════════════════════════════════════════════
   05. HOW WE RUN CAMPAIGNS — PROCESS STEPS
══════════════════════════════════════════════ */
.pm-process { background: var(--bg-sand); }
.pm-process__header { margin-bottom: 52px; }

.pm-steps {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 1px;
  background: rgba(20,18,16,.10);
  border: 1px solid rgba(20,18,16,.10);
}
.pm-step {
  background: var(--bg-sand);
  padding: 32px 24px;
  display: flex;
  flex-direction: column;
  gap: 12px;
  transition: background .2s;
}
.pm-step:hover { background: #fff; }
.pm-step__num {
  font-family: var(--font-heading);
  font-size: 36px;
  font-weight: 300;
  color: rgba(20,18,16,.12);
  line-height: 1;
  transition: color .3s;
}
.pm-step:hover .pm-step__num { color: var(--color-secondary); }
.pm-step__title {
  font-size: 15px;
  font-weight: 500;
  color: var(--text-primary);
  line-height: 1.3;
}
.pm-step__body {
  font-size: 13px;
  color: var(--text-secondary);
  line-height: 1.6;
}

/* ══════════════════════════════════════════════
   06. RESULTS — OBJECTIVE CHAIN
══════════════════════════════════════════════ */
.pm-results { background: var(--bg-page); }
.pm-results__grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(40px, 5vw, 80px);
  align-items: center;
}
.pm-chain {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: 0;
  border: 1px solid var(--line);
  padding: 36px 40px;
}
.pm-chain__step {
  font-family: var(--font-heading);
  font-size: clamp(18px, 1.6vw, 22px);
  font-weight: 400;
  color: var(--text-primary);
  padding: 14px 0;
  letter-spacing: -.01em;
  width: 100%;
  border-bottom: 1px solid var(--line);
  transition: color .2s;
}
.pm-chain__step:last-child { border-bottom: none; }
.pm-chain__step--final {
  color: var(--color-secondary);
  font-style: italic;
}
.pm-chain__arrow {
  font-size: 18px;
  color: rgba(20,18,16,.2);
  line-height: 1;
  padding: 4px 0;
}

/* ══════════════════════════════════════════════
   07. NO GUESSWORK — STATEMENT SECTION
══════════════════════════════════════════════ */
.pm-no-guess {
  background: var(--bg-sand);
}
.pm-no-guess__inner {
  max-width: 720px;
}
.pm-no-guess .pm-section__hl {
  font-size: clamp(32px, 3.5vw, 50px);
}
.pm-no-guess__copy { max-width: 580px; }

/* ══════════════════════════════════════════════
   08. FAQ
══════════════════════════════════════════════ */
.pm-faq { background: var(--bg-page); }
.pm-faq__grid {
  display: grid;
  grid-template-columns: 1fr 1.3fr;
  gap: clamp(40px, 5vw, 80px);
  align-items: start;
}
.pm-faq__items { display: flex; flex-direction: column; }
.pm-faq-item { border-top: 1px solid var(--line); }
.pm-faq-item:last-child { border-bottom: 1px solid var(--line); }
.pm-faq-q {
  display: flex;
  align-items: center;
  justify-content: space-between;
  width: 100%;
  padding: 18px 0;
  gap: 20px;
  background: none;
  border: none;
  text-align: left;
  font-family: var(--font-heading);
  font-size: 16px;
  font-weight: 400;
  color: var(--text-primary);
  cursor: pointer;
  transition: color .2s;
}
.pm-faq-q:hover { color: var(--color-secondary); }
.pm-faq-icon {
  width: 24px;
  height: 24px;
  border-radius: 50%;
  border: 1px solid var(--line);
  display: flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
  transition: background .2s, border-color .2s, transform .35s var(--ease);
}
.pm-faq-item.open .pm-faq-icon {
  background: var(--color-secondary);
  border-color: var(--color-secondary);
  transform: rotate(45deg);
}
.pm-faq-icon svg { width: 10px; height: 10px; color: var(--text-tertiary); }
.pm-faq-item.open .pm-faq-icon svg { color: #fff; }
.pm-faq-a {
  max-height: 0;
  overflow: hidden;
  transition: max-height .45s var(--ease), padding .45s var(--ease);
  font-size: 14px;
  color: var(--text-secondary);
  line-height: 1.72;
}
.pm-faq-item.open .pm-faq-a { max-height: 200px; padding-bottom: 18px; }

/* ══════════════════════════════════════════════
   09. FINAL CTA
══════════════════════════════════════════════ */
.inner main > section.pm-cta,
.pm-cta {
  background: var(--bg-dark) !important;
  background-color: var(--bg-dark) !important;
  padding: clamp(72px, 9vw, 120px) 0;
}
.pm-cta__inner { max-width: 640px; }
.pm-cta__hl,
.pm-cta h2 {
  font-family: var(--font-heading);
  font-size: clamp(32px, 3.5vw, 50px);
  font-weight: 400;
  line-height: 1.1;
  letter-spacing: -.015em;
  color: #FFFFFF !important;
  margin-bottom: 16px;
}
.pm-cta__body {
  font-size: clamp(16px, 1.2vw, 19px);
  color: var(--text-on-dark-3) !important;
  margin-bottom: 36px;
  line-height: 1.6;
}
.pm-cta__btn {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  background: var(--color-secondary) !important;
  color: #FFFFFF !important;
  font-size: 13px;
  font-weight: 500;
  letter-spacing: .08em;
  text-transform: uppercase;
  padding: 14px 28px;
  transition: background .2s, gap .2s var(--ease);
}
.pm-cta__btn:hover { background: var(--color-tertiary) !important; color: #FFFFFF !important; gap: 16px; }
.pm-cta__btn svg { width: 14px; height: 14px; color: #fff; }

/* ══════════════════════════════════════════════
   RESPONSIVE
══════════════════════════════════════════════ */
@media (max-width: 960px) {
  .pm-more__grid,
  .pm-diff__grid,
  .pm-results__grid,
  .pm-faq__grid { grid-template-columns: 1fr; }

  .pm-steps { grid-template-columns: 1fr 1fr; }

  .pm-platform-row {
    grid-template-columns: 44px 1fr;
  }
  .pm-platform-row__tags { display: none; }

  .pm-diff__pillars { grid-template-columns: 1fr; }
}

@media (max-width: 640px) {
  .pm-steps { grid-template-columns: 1fr; }
  .pm-chain { padding: 24px 20px; }
}

/* ══════════════════════════════════════════════
   06. RESULTS — the measurement chain as a process
   Objective → Campaign → Conversion → Business Outcome
══════════════════════════════════════════════ */
.pm-results__head {
  display: grid;
  grid-template-columns: minmax(0, 1.1fr) minmax(0, 1fr);
  gap: 24px 72px;
  align-items: end;
  margin-bottom: clamp(48px, 6vw, 80px);
}
.pm-results__head .pm-section__hl { margin-bottom: 0; }
.pm-results__head .pm-section__body { margin-bottom: 0; }

.pm-flow {
  --node: 64px;
  position: relative;
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 32px;
}
/* the line that joins the steps, and the maroon line that fills it in */
.pm-flow::before,
.pm-flow::after {
  content: '';
  position: absolute;
  top: calc(var(--node) / 2);
  left: calc(var(--node) / 2);
  right: calc((100% - 96px) / 4 - var(--node) / 2);
  height: 1px;
  background: var(--line);
}
.pm-flow::after {
  background: var(--color-secondary);
  transform: scaleX(0);
  transform-origin: left center;
  transition: transform 1.6s cubic-bezier(.65, 0, .35, 1) .3s;
}
.pm-flow.in::after { transform: scaleX(1); }

.pm-flow__step { position: relative; z-index: 1; }
.pm-flow__num {
  display: grid;
  place-items: center;
  width: var(--node);
  height: var(--node);
  margin-bottom: 28px;
  border-radius: 50%;
  border: 1px solid var(--line);
  background: var(--bg-page);
  font-family: var(--font-heading);
  font-size: 20px;
  color: var(--text-primary);
  transition: border-color .4s, color .4s, background-color .4s, transform .4s;
}
/* small arrowhead pointing to the next step */
.pm-flow__step:not(:last-child) .pm-flow__num::after {
  content: '';
  position: absolute;
  top: calc(var(--node) / 2 - 4px);
  right: -20px;
  width: 7px;
  height: 7px;
  border-top: 1px solid var(--color-secondary);
  border-right: 1px solid var(--color-secondary);
  transform: rotate(45deg);
  opacity: 0;
  transition: opacity .4s 1.2s;
}
.pm-flow.in .pm-flow__step:not(:last-child) .pm-flow__num::after { opacity: 1; }
.pm-flow__step:hover .pm-flow__num { border-color: var(--color-secondary); color: var(--color-secondary); transform: translateY(-3px); }

.pm-flow__title {
  font-family: var(--font-heading);
  font-size: clamp(22px, 2vw, 28px);
  font-weight: 400;
  line-height: 1.2;
  color: var(--text-primary);
  margin: 0 0 10px;
}
.pm-flow__desc {
  margin: 0;
  max-width: 240px;
  font-size: var(--fs-small);
  line-height: 1.6;
  color: var(--text-tertiary);
}

/* the last step is the point of it all */
.pm-flow__step--final .pm-flow__num {
  background: var(--color-secondary);
  border-color: var(--color-secondary);
  color: #fff;
}
.pm-flow__step--final:hover .pm-flow__num { color: #fff; }
.pm-flow__step--final .pm-flow__title { font-style: italic; color: var(--color-secondary); }

/* phones & small tablets: a vertical timeline */
@media (max-width: 860px) {
  .pm-results__head { grid-template-columns: 1fr; }
  .pm-flow { --node: 52px; grid-template-columns: 1fr; gap: 0; }
  .pm-flow::before,
  .pm-flow::after {
    top: calc(var(--node) / 2);
    bottom: calc(var(--node) / 2 + 40px);
    left: calc(var(--node) / 2);
    right: auto;
    width: 1px;
    height: auto;
  }
  .pm-flow::after { transform: scaleY(0); transform-origin: center top; }
  .pm-flow.in::after { transform: scaleY(1); }
  .pm-flow__step {
    display: grid;
    grid-template-columns: var(--node) 1fr;
    column-gap: 22px;
    padding-bottom: 36px;
  }
  .pm-flow__step:last-child { padding-bottom: 0; }
  .pm-flow__num { grid-row: 1 / span 2; margin-bottom: 0; font-size: 17px; }
  .pm-flow__title { align-self: end; margin-top: 10px; }
  .pm-flow__desc { max-width: none; }
  .pm-flow__step:not(:last-child) .pm-flow__num::after {
    top: auto; bottom: -22px; right: auto; left: calc(var(--node) / 2 - 4px);
    transform: rotate(135deg);
  }
}
@media (prefers-reduced-motion: reduce) {
  .pm-flow::after { transition: none; transform: none; }
  .pm-flow__step:not(:last-child) .pm-flow__num::after { transition: none; opacity: 1; }
}

/* ══════════════════════════════════════════════
   07. PAID MEDIA WITHOUT GUESSWORK — copy + where each platform fits
══════════════════════════════════════════════ */
.pm-no-guess__grid {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);
  gap: clamp(40px, 6vw, 96px);
  align-items: center;
}
.pm-no-guess__grid .pm-no-guess__inner { max-width: none; }

.pm-fit { display: flex; flex-direction: column; gap: 14px; }
.pm-fit__card {
  display: grid;
  grid-template-columns: 56px minmax(0, 1fr);
  gap: 22px;
  align-items: start;
  padding: 26px 28px;
  background: var(--bg-page);
  border: 1px solid var(--line);
  border-left: 3px solid transparent;
  border-radius: 5px;
  box-shadow: 0 30px 60px -36px rgba(20, 18, 16, .22), 0 2px 6px rgba(20, 18, 16, .04);
  transition: transform .35s var(--k-ease, ease), border-color .35s, box-shadow .35s;
}
.pm-fit__card:hover {
  transform: translateX(6px);
  border-left-color: var(--color-secondary);
  box-shadow: 0 34px 64px -34px rgba(20, 18, 16, .3), 0 2px 6px rgba(20, 18, 16, .05);
}
.pm-fit__mark {
  display: grid;
  place-items: center;
  width: 56px;
  height: 56px;
  border-radius: 50%;
  background: var(--bg-tint);
  border: 1px solid var(--line);
  font-family: var(--font-heading);
  font-size: 22px;
  color: var(--color-secondary);
  transition: background-color .35s, color .35s, border-color .35s;
}
.pm-fit__card:hover .pm-fit__mark { background: var(--color-secondary); border-color: var(--color-secondary); color: #fff; }
.pm-fit__tag {
  display: block;
  margin-bottom: 6px;
  font-size: var(--fs-label);
  letter-spacing: .12em;
  text-transform: uppercase;
  color: var(--color-secondary);
}
.pm-fit__name {
  margin: 0 0 6px;
  font-family: var(--font-heading);
  font-size: clamp(22px, 1.9vw, 26px);
  font-weight: 400;
  line-height: 1.2;
  color: var(--text-primary);
}
.pm-fit__desc { margin: 0; font-size: var(--fs-small); line-height: 1.6; color: var(--text-tertiary); }
.pm-fit__note {
  margin: 10px 0 0;
  padding-left: 28px;
  position: relative;
  font-family: var(--font-heading);
  font-style: italic;
  font-size: 18px;
  color: var(--text-secondary);
}
.pm-fit__note::before {
  content: '';
  position: absolute;
  left: 0;
  top: .8em;
  width: 18px;
  height: 1px;
  background: var(--color-secondary);
}

@media (max-width: 860px) {
  .pm-no-guess__grid { grid-template-columns: 1fr; }
  .pm-fit__card { grid-template-columns: 46px minmax(0, 1fr); gap: 16px; padding: 22px 20px; }
  .pm-fit__mark { width: 46px; height: 46px; font-size: 19px; }
  .pm-fit__card:hover { transform: none; }
}