Senior marketing
leadership. Without
the full-time
hire.
A full-time CMO costs £150–250k a year before benefits. A junior marketing manager can't do the job. A Fractional CMO gives you 15+ years of senior marketing leadership at a fraction of the cost — embedded in your business, accountable to your outcomes, and available from day one.
No obligation.
Too big for a junior
marketer. Too small
to justify a full-time
CMO.
Most businesses between £1M and £20M in revenue face the same problem. They've outgrown a marketing coordinator who just executes. They need someone who can set the strategy, manage the budget, hire and direct the team, and report to the board — but not at the cost of a full-time executive hire. That gap is exactly where a Fractional CMO operates.
The fractional model works because senior marketing leadership — unlike execution — doesn't require five days a week. It requires the right decisions made at the right moments, the right frameworks applied consistently, and the right relationships maintained over time. That's what two to three days a week of senior attention delivers.
plus 12 months to find.
Active from week one.
Six areas where a
Fractional CMO changes
what's possible.
This is not consulting at a distance. A Fractional CMO is embedded in your business — attending your leadership meetings, managing your team, directing your agencies, and accountable to your commercial targets. Here's what that looks like in practice.
The most expensive marketing mistake is executing confidently in the wrong direction. We start by auditing what's working, defining what success looks like, and building a marketing strategy that the rest of the business can plan around. Annual plan, quarterly OKRs, budget allocation, channel mix, and the rationale for every major investment — presented to leadership and the board in a format they can act on.
A brand without a clear position is invisible in its category. We define where your brand sits in the market, what it stands for, who it's for, and why a buyer should choose it over every alternative. Then we build the go-to-market playbook — the messaging, the channels, the sequence, and the metrics — that puts the positioning in front of the right audience, in the right moment, in the right way.
A marketing function is only as strong as the people and partners running it. We hire, onboard, and manage your in-house marketing team — and select, brief, and hold accountable the agencies, freelancers, and tools that surround it. You stop paying for agencies who are comfortable coasting, and start getting the performance a demanding senior client extracts.
Most marketing teams can tell you how many clicks they got. Few can tell you which marketing activity drove the revenue that closed last quarter. We build attribution systems that connect marketing activity to commercial outcome — so every budget decision is based on evidence, every channel is held to the same revenue standard, and the board gets a marketing report that answers the question they actually care about: is this working?
Strategy without pipeline is philosophy. We own the demand generation engine — the combination of content, SEO, paid media, events, and outbound that fills the sales pipeline with qualified buyers who already trust your brand before they speak to anyone. Every channel selected because the data says it works, not because everyone else in the category is using it.
Marketing without a seat at the leadership table is a service function, not a growth driver. We attend your leadership meetings, represent marketing in strategic decisions, and present to your board in the language of revenue and commercial return — not impressions and engagement rates. When the CEO needs to know what marketing is doing and why it matters, there is a senior person in the room who can answer that question credibly.
Three engagement
models. Scaled to
your stage.
Every engagement starts with a 45-minute discovery call — no obligation, no pitch. We assess what you need, whether we're the right fit, and which model makes commercial sense for your business at this stage.
4 hours a month.
For businesses that have a marketing team running day-to-day execution but need senior strategic input to set the direction, sanity-check the plan, and answer the questions the team doesn't know how to ask. Monthly strategy session, async review of key decisions, and a named senior contact for when something needs an experienced read before it goes to the board.
2 days a week.
The most common engagement. Two days per week of embedded senior leadership — attending key meetings, setting strategy, managing agencies and the in-house team, owning the marketing budget, and presenting to the board. Enough time to be genuinely embedded in the business without the cost of a full-time hire.
3–4 days a week.
For businesses going through a significant transition — a fundraise, a rebrand, a new market entry, an acquisition — that need near-full-time senior marketing leadership for a defined period. Typically a six to twelve month engagement, after which the business either hires a permanent CMO (with our help) or transitions to a lighter ongoing model.
Three stages where a
Fractional CMO changes
the trajectory.
You need a system.
Revenue is coming in but marketing is ad hoc — a mix of things that happened to work, channels you're not sure about, and a team that's executing without a clear framework. You need someone to diagnose what's actually driving growth and build the infrastructure to scale it.
is changing.
A new market. A rebrand. A fundraise. A product pivot. A CMO who just left. Significant transitions expose every gap in a marketing function — and create windows of opportunity that only open once. You need senior leadership available immediately, not in six months.
a marketing function.
You have the budget to build a marketing team but not yet the senior leadership to know who to hire, what to hire them to do, or how to make them productive. A Fractional CMO builds the function, hires the team, and then steps back — leaving a working system rather than a dependency.
Concrete deliverables.
Not just strategic advice.
A Fractional CMO is not a consultant who presents a strategy deck and disappears. The engagement produces specific, tangible outputs — the documents, frameworks, dashboards, and decisions that a marketing function needs to operate with clarity and accountability.
Annual marketing strategy, audience definitions, channel mix, budget allocation, and quarterly OKRs — in a format the whole leadership team can read and act on.
Brand positioning, value proposition, messaging hierarchy, and tone of voice guide — the foundation every piece of marketing content is built on.
A live dashboard showing the metrics that matter — pipeline generated, cost per acquisition, channel ROI, and marketing-attributed revenue — updated automatically and presented monthly to leadership.
The right team structure for your stage, with role definitions, hiring priorities, agency management frameworks, and the performance metrics each team member and partner is held to.
The same senior brain.
A different scope.
We also offer a standalone Marketing Strategy service. Here's the honest distinction — so you engage with the right scope for where you are.
A plan you can
execute yourself.
A leader who
executes with you.
From first call to
active in week one.
No lengthy procurement process, no six-month wait while the role is posted and interviewed. A Fractional CMO engagement moves at the speed your business needs — from discovery call to active contribution within days.
Senior marketing leadership
that pays for itself
in the first quarter.
A Fractional CMO at £3,500/month costs less than one month of a full-time CMO's salary — and is active from week one.
No recruitment process, no notice period, no 90-day ramp-up. Discovery call to active engagement within days.
Khushboo personally leads every Fractional CMO engagement — 15+ years of senior B2B and B2C marketing leadership across six markets.
Advisory (4 hrs/month), Part-time (2 days/week), or Embedded (3–4 days/week) — scaled to your stage and budget.
SaaS, professional services, e-commerce, consumer, healthcare, fintech — cross-industry experience that transfers pattern recognition across categories.
Month-to-month engagements. Scale up, scale down, or exit without the complexity and cost of an employment relationship.
What businesses ask before
a Fractional CMO
engagement.
If your marketing needs
a senior leader —
let's talk.
A 45-minute discovery call. No obligation, no pitch. We listen to where the business is, what's not working in the marketing function, and whether a Fractional CMO engagement is the right answer. If it isn't, we'll tell you what is.
Book an intro call