Search & AI Search
Visibility
that compounds.
340% Average organic growth at 12 months
90 days To first AI Overview citation
6+ Markets delivered
What's changed

Ranking and being cited
are two different problems.

The only marketing channel that gets stronger the longer you invest in it.

SEO gets your page into the list of results. AI search gets your content cited in the synthesised answer that now appears above the list. Your page can rank #1 and still not appear in the AI answer — because they require different content signals, different authority patterns, and different strategies.

We build programmes that address both — so you're visible wherever your buyers are looking, now and as search continues to evolve.

See what's included
AI Overview
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AI citation
Kosh.media — both surfaces

Illustrative — showing visibility across both AI Overview and organic results

What's included

Four search disciplines.
One connected programme.

Each discipline works independently. Together, they compound — and the results after 12 months look very different from any single channel working alone.

Technical SEO
Audits, crawl fixes, Core Web Vitals, structured data — the foundation without which everything else underperforms.
All
AI search optimisation
Getting cited in AI Overviews, Perplexity, and answer engines. Different signals, different content approach — growing in importance every month.
B2B
Content architecture
Topic clusters, keyword mapping, and information hierarchy that compounds organic visibility over time.
All
International SEO
Multi-market visibility — hreflang, localisation, and market-specific keyword strategy for UK, US, UAE, and Australian search.
Global

"Traffic is a leading indicator. The metric worth reporting is organic-attributed revenue — which keywords actually drove qualified pipeline."

34% Lead-to-SQL from organic — vs ~8% category average
90d To first organic pipeline on a new programme
28% Branded search growth after AI citation programme
140+ Ranking keywords at month 6 on a new domain
"Search is the only channel where the work you do today keeps paying forward. Ads stop when the budget does. SEO doesn't."
340% Organic traffic at month 12
How we work

Revenue first.
Traffic follows.

Most SEO programmes are optimised for traffic — because traffic is easy to report. We build programmes optimised for qualified leads and organic-attributed revenue, because that's what the business actually needs.

Ask your current SEO partner: "Show me the keywords that drove revenue last quarter — not traffic. Revenue." A good programme can answer that immediately.

Start at the bottom of the funnel
We build bottom-funnel, purchase-intent content first — comparison terms, alternative terms, category terms. Lower volume, higher conversion.
Get attribution right before anything else
Before the first piece of content is briefed, we make sure organic leads are tracked correctly to revenue — not just to sessions.
Report against what matters
Monthly reporting covers organic-attributed pipeline, lead quality from search, and keyword rank for bottom-funnel terms. Not impressions.
Expand outward as the foundation matures
Once bottom-funnel terms are ranking, we expand into consideration and awareness content. Not the other way around.
For agencies

White-label search delivery.
Your brand. Our team.

We run SEO and AI search programmes for agency clients under your brand. Reports in your template, work in your client's CMS, communication through your preferred channels.

No client contact from our side. No public attribution. The programme belongs entirely to your agency.

How white-label works
60% Of our work is delivered white-label
5+ Agency partner markets — USA, UK, UAE, AU, NZ
0 Client conflicts. Ever.
NDA Standard on every engagement

Let's talk about
your search programme.

Whether you're starting from zero or inheriting a programme that isn't performing — one conversation is usually enough to understand what the right approach looks like.

Get in touch
Based inPune, India — Global delivery
ResponseWithin 24 hours