Technical fixes show within 4–8 weeks. Keyword rankings for competitive terms take 3–6 months. Full compounding returns — where SEO becomes a primary acquisition channel — are typically visible at 9–12 months. We set realistic expectations from day one and never promise rankings we can't deliver.

Traditional SEO optimises for a blue link a user clicks. AI search optimises to be cited in a synthesised answer the user reads without clicking. Different content structure, different technical signals (E-E-A-T, schema), different mental model of what visibility means. We build for both simultaneously.

Both. We produce the full strategy, keyword mapping, and topic cluster architecture — and can produce the content itself or brief your internal team to our specification. We never publish AI-only content without editorial oversight, because search engines are increasingly able to identify and discount it.

Monthly written reports: keyword rankings with movement, organic traffic, organic leads and conversions, technical health, content performance, and link acquisition. Plus a Looker Studio dashboard for real-time visibility. All reporting is tied to commercial outcomes — rankings that don't produce pipeline aren't the goal.